B2B trends in content marketing reveal that nearly half (or more) of marketers publish content on a daily basis or at least once a week. Those who consider themselves the most effective content marketers publish more frequently and daily. Your customers and prospects will be more likely to engage with the content that you produce. In addition to blogs, many companies publish content via email, social media, and in-person events. The popularity of short-form videos is also increasing. More than two thirds of marketers publish content once per week.
In-person events
While in-person events have fallen by the wayside in the past several years, they're not entirely dead. B2B marketers deem them to be the most effective content tool. Events are viewed as the most effective content marketing tool by 67 percent of B2B marketers. Not all events in person are equal. For example, trade shows have lost their effectiveness. Nevertheless, event marketers are aligning their content marketing strategies to these new trends.
Virtual events are another excellent option for attracting new prospects. Virtual events can be targeted at ideal customers in different locations and help marketers to build stronger business relationships. Virtual events are designed to convert leads into customers. To share product information, some companies use webinars. Another option is to meet in person with customers. Webinars can also be a great way to generate leads and customers for your business.
Shoppable Content
Shoppable Content was considered an affiliate marketing technique that linked products to a store. Today, shoppable content allows users to explore products right in the content. This technology enables publishers to recruit E-Commerce editors to create engaging shoppable content. These are three ways you can incorporate shoppable information into your content strategy. Weigh your business's current marketing strategy against the potential benefits of shoppable content.
Shoppable content is one of the key trends in content marketing today. Shoppable content used to be limited to static images. The trend has expanded to include online video in addition to static images. Live streaming retail allows customers live to shop for products, increasing brand engagement. This trend is catching on quickly. Continue reading for more information. Subscribe to our enewsletters to stay in the know about this trend.
Interactive content
One of the latest trends in B2B content marketing is interactive content. Interactive content is interactive. It can make a buyer feel the product or services. Interactive content is more beneficial to users who interact with it. You can, for example, learn more about the product/service through interactive videos. An interactive case study can be shared by a company to show the benefits of interactive content in helping customers make their purchase decisions. This is a great method to attract a wider audience, and more leads.
Interactive content is becoming an increasingly popular B2B marketing tool. Interactive content can not only be effective at attracting leads, but it can also engage visitors to create a more engaging experience. One example is a consulting and sales outsourcing company called YourSales, which used Leadfeeder to collect information about visitors to its website. YourSales was then able to track what content visitors were interested and how they reached it by integrating the plugin in Mailchimp.
Short-form videos
Although they are very short, short-form videos can be highly effective when integrated into a wider content strategy. Convince & Convert and other companies use short-form videos as a way to explain their products and solve customer service problems. But how do these videos mesh with a larger content strategy? These videos have some key points to keep in mind. Let's examine them. Here are some key trends for B2B content marketing.
As consumers, we crave quick, convenient content. Even though traditional videos can seem intimidating, short-form videos often require less effort and cost less. Short-form videos are popular among B2B buyers. If the video is relevant and useful, they're more likely to watch it. 84% of those who see a brand video are convinced by research to purchase a product or service.
Podcasts
A podcast can be a great way of getting your company name in front your target audience. Podcasts are an increasingly popular medium for online content. Currently, the US leads the trend with 118 million monthly listeners. That's roughly 40% of all internet-users. This trend is expected to continue for the next few decades. Others English-speaking countries follow suit.
Podcasts are a great way to generate leads and also provide an alternative revenue stream. Podcasts can generate revenue via sponsorships, subscriptions and other community-based models, which is a far cry from traditional content marketing. Podcasts are also a great tool for internal communication with partners and employees. The first step is determining why podcasts are a good fit for your company. Once you've identified your audience, and created your content you can then determine which format is best for you company.
Outsourcing
Outsourcing in B2B Content Marketing Programs can provide the ability to draw on the agency's expertise while focusing on internal resources. In-house writers are able to deliver engaging content because they have a deep understanding of the industry and their clients' needs. Agency staff may not have as much expertise as in-house teams, which could affect the quality and message of content. Some agencies have a small number of writers. This can make it difficult to create unique content.
Using employees to create your content is an excellent way to maintain a consistent brand message. To help your customers solve their problems, in-house content writers will be able to understand your company's history and goals. However, outsourcing B2B content can make a company's voice less consistent, which can lead to poor customer service. If you are looking to outsource your content marketing, this is an excellent option.
FAQ
What is Content Strategist, and what does it do?
Content strategists help brands tell stories through engaging messages that are emotionally connected to their audience. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists know how to create strategies that engage current and potential customers. Data analytics and storytelling are used to create experiences that encourage consumers to shop in stores, purchase products, and then share the excitement with others online.
They are also able to integrate social media platforms in these campaigns. They can also leverage technology tools such as virtual reality or video to deliver memorable customer experiences.
In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content for print and television, developing creative briefs, managing budgets, and creating content.
Why is content marketing important?
HubSpot says that the average person spends more than two hours a day on content consumption. That's a lot spent on content!
What is strategic content marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It's about giving people what it is they want. This understanding is key to the success of any company.
Strategic Content marketing ensures that you give them what they need at exactly the right moment.
To understand people's interests and their thinking, you must first get to know them. Then, create high-quality content to answer their questions and solve their problems. This creates trust and loyalty that will ensure you are there when they need you.
Is a Content Marketing Strategy right for me?
If you already know the message you are trying to convey, then a Content Marketing Strategy may be right for you.
But if you're unsure where to start, here are some questions to ask:
What does my business need to communicate? Or do I want to create content that resonates with general audiences?
Do I want my efforts to convert visitors into buyers or generate leads?
Am I trying to promote one product or multiple products?
Are you interested in connecting with people outside my industry?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
What is my ROI when I use a Content Marketing Strategy to Market?
Businesses that adopt a Content Marketing Strategy experience a 5-10x increase in return on their investment (ROI) than businesses that don’t.
A Content Marketing Strategy is used to generate leads and sell.
It provides valuable insights into the business. These insights will help you make better decisions such as identifying opportunities and improving customer service.
Let me tell ya, Content Marketing Strategy can make you a lot of money.
You can easily double your overall revenue.
Why do I need a Content Marketing Strategy? Why not just send emails or post social media updates?
There are two main reasons why you might not want to use a Content Marketing Strategy.
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Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both assumptions are incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, they aren't enough by themselves.
You can't rely on an email campaign to reach your goals. You need to integrate it with a larger strategy. You can't rely on social media to help you reach your goals. These posts should be part of a larger plan.
A Content Marketing Strategy is the key to this success. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
It is important to have a strategy.
What is the difference in content marketing and content creation?
Content marketing is the belief that all great brands share the same message. They continually deliver useful information that people want or need.
Content marketers are skilled at creating the right content for every channel and time.
They also understand how to develop an effective strategy around promotion and distribution.
That is, they think strategically about the things they do and what it means.
This is the core skill required to be successful as a content marketer.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
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How To
How do you create a content-marketing strategy?
First, determine what type of content your clients want. Once you've established your content goals, it's time for you to create the content. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have a purpose. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
Once you decide what content type you want to produce it's time to discover who your target market really is. You need to know who your target market is and why they would be interested in what you have to offer them.
Next, identify your target market and find ways to connect with them. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
Once you have decided how you will communicate to your market, the next step in your content creation process is to identify what topics and types you want. This again goes back to the reason you're writing content. What problem does the content solve? How helpful is it? It will make their lives easier.
You now know what content you like to write. Now it's time for you to decide what you want. Is it possible to share information related to your industry? On current events? Concerning specific products and/or services? The answer to this question defines your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want to make sure every piece of content serves its purpose. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
Remember that great content marketing strategies have many moving parts.